Book: Dot Complicated by Randi Zuckerberg

How to Make it Through Life Online in One PieceThe surname reveals that Randi did indeed work with her brother during the start-up stages of Facebook. It's not my favourite social platform so I'm surprised to find myself riveted during the first few chapters that chart it's beginnings.

 "We're going to connect everybody"

Randi talks about the 'incredible belief' that her brother Mark and the team he'd assembled had even then and how they would 'live and breath' the mission. The fast track her career took by working at a tiny start-up as opposed to the years it would have taken in the corporate world was not lost on Randi. The majority of the book is about how living in the digital age affects our family, social lives, relationships, bringing up children as well as business. You may know children that touch the TV screen waiting for something to happen, so familiar they are with touch screen technology. Baring in mind the information is from two American surveys in 2012, here are some of the amazing facts from the book:

  • 25% of women would give up sex for a year to keep their tablet.
  • 15% of all respondents would give up their cars to keep their tablets.
  • 70% would give up alcohol for a week rather than part with their phone.
  • Nearly 15% said they'd give up sex entirely than go a weekend withouth their iPhones.

We learn in the next decade another three billion people will go mobile, mainly on their phone. The percentage of people who have all their online time on mobiles goes up every time I hear about another study on the matter. Have you optimised your website so they read just as well on the small screen?

I've been paperless for some years, except I still occasionally have to endure paper receipts, which I promptly photograph and upload onto my expense system, and then discard! It won't be long before we no longer see boxes of receipts or bank statements. We are already monitoring our health via apps and paying bills on our phone.

'The great thing is we're always connected. The bad thing is we're always connected.'  

'A notification is like getting a hit.' I can indentify with that. I think of a blue or red flashing light on my phone as an opportunity or a learning. It's positive either way.  Learn more about Dot Complicated here.

Any thoughts or observations about living online? Do comment below, it will be great to hear from you!

Rickie

hello@rickiejosen.co.uk