Every minute you are not marketing your business, your competitors are.

working with Start Ups

Step-by-step guidance on starting, growing  and promoting your business.

Topics include:

The Plan

  • exploring the business idea - who will buy?
  • becoming self employed
  • what to charge
  • equipment & online tools
  • legals & must dos
  • emails & the cloud

 

The Customer

  • offline & online, branding, website, domains,
  • social media, newsletters, blogging
  • networks
  • events
  • press & publicity
  • sales - who are the customers & how to find them
  • AIDCA technique
  • who is the competition

 

The Money

  • start up & running costs
  • budgeting
  • getting paid
  • revenue and profit
  • paying staff
  • tax & VAT
  • expenses
Rickie suits my style perfectly: her business coaching is direct, quick paced, responsive and crammed full of top tips, ideas, solutions and focus.

Inspiring woman, helping me to inspire my women.
— Beverley Gilbert - www.cohort4.org.uk

Case Study

Situation - client has been made redundant and we explored becoming a self employed florist. Market research dictated that the niche should be funeral flowers.

Solution

  • Branding - ensured it was consistent and appealed to the client base.
  • After social media workshop, it was decided to concentrate on Facebook.
  • Looked at best suppliers to negotiate with and who took less time to travel to
  • Branched out to work with fake flowers after a trial run
  • Set up as a sole trader to keep accounting simple

Result - client has grown more confident with negotiation, selling and social media with a marked increase in sales through Facebook and good turnover in first few months.

It’s been great to get an insight into local independent businesses and gaining contacts in the marketplace I wish to start up.
The 1to1 meetings are a fantastic opportunity to gain feedback and challenge all avenues of moving my project forward. Your experience is such a great support in helping support my actions going forward.
— Justin Hurn - Holloway's Coffee