What Should I Pay?

 

What to pay.jpg

When you are buying services for the first time, it's easy to be dazzled by suppliers. So here is my guide to what you - the customer - is looking at:

Websites

Hosting – No more than £6-12 per month, probably less, especially if you pay annually

Creation – From £250 for a simple 5 page website (i.e. home, about us, services/products, contact, testimonials/case study). Expect to pay more if you need the web creator to come up with some of the wording and images too. Up to £500 for 10-12 page site.          

Domain (including email address) - £2-12. Be sure to purchase both co.uk and .com versions to prevent anyone else from having your name.

Branding

From £100 for logo design which will probably include adaptation for business card or website banner if you brief them correctly. Add a bit more if you want to include some generic flyers too. 

Social media management

Around £75 per month for several messages a day, 7 days a week including several engagements per week. Add more only if more than one platform managed, i.e. Twitter and Facebook

I recommend you to take this over yourself once you have mastered the platform, or at least bring it in-house when you have an employee. This allows you to be more spontaneous and to jump on opportunities and generally be personable with your engagement.

Accountant

The more organised you are less your accountant will cost. It can be less than £250 per year if you're a sole trader or around £600 per year for a limited company. It will be potentially more if VAT registered or payroll involved.

Add VAT to theses prices - accountants tend to be VAT registered!

If you have any trouble finding suppliers who will sell you their services at around these prices, please email me. I'll introduce you to those trusted people who will!

Is the email dead?

And other learnings from the Internet Retail Expo 2016

75% of people admit to using their phone on the toilet

75% of people admit to using their phone on the toilet

A highlight of my year is when I go and learn about the latest methods, technologies and trends at the Internet Retail Expo. As you may know from my tweets, it is the only business event I attend all year, other than the ones I host each month of course (Likemind and Jelly). Once again, there were some outstanding sessions delivered by experts who work with some of the UK's best known retailers. I learn so much to share with clients.

How to speak to your customers on the toilet

For me, this session won the best title of the event! Lead by M&S, who say 75% of people admit to using their phone in the loo. For some, that's the only time to catch up on communications! Schuh maintain that 89% of people with a smart phone, only shop on that device.
Email is still king. Despite engagement on social media, it is the preferred of communication for customers. It's where people expect you to be.

Who is building apps now?

A session by My Supermarket gave the insight that 63% of people just look at the website on their phone, rather than an app. 
Although 29% of the country still doesn't have a smartphone, in another session, Schuh highlighted the importance of getting the mobile site as good as the desktop version.
I know that on many platforms, the mobile site is automatically formatted, including Squarespace, which I use to create easy to maintain websites for clients.

Powerfully connect with clients

How long do you spend scanning content on your phone?
Facebook say it's 1.7 seconds. That's all the time we have to get our message across, hence organisations are now making short 2-3 second films just to get their brand recognised. This is easy for the makers amongst us and with a little thought, we can create this for every service too. It makes sense to have them without sound.

Also, I learnt why the search button is more important than ever, the latest on marketplaces (Ebay/Amazon) and payment methods and how Sparks helped M&S Customers shop twice as often. Find out about next year's event here.

 

To learn how to apply my insights to your business, or discuss how to promote your enterprise more effectively, do drop me a line or get an idea of some of the topic ideas here.

Rickie

Five Ways to Be Effective

Call time!Give yourself a deadline for each task and once the timer goes off, switch over to the next job.

  • Plan your day, or whatever time you have, for the important tasks
  • Give each task a time slot
  • Include time slots for social media, emails, finances, telephone conversations and other essentials depending on the requirements of your business. I tend to check in with emails every 2-3 hours.

Needless to say, turn off phones/email/social media notifications during this productive period.  This will give you absolute focus and you’ll have lots ticked off your to-do list. Promise!

5 ways to get productive
5 ways to get productive

To give you an example, here’s one of my laptop based mornings:

Urgent tasks will always get done so try this method for important projects, all those items on your to do list that you know will help grow your business in the long-term that get pushed to the bottom. Bring them to the top and watch your business grow!

If you finish early, try to move right on to the next one without distraction. Place any unfinished tasks into the next ‘productive period’.

Mix it up

Blend what you love with the vitals.

We love what we do but there are always joyless tasks to do. For me it’s anything to do with finances!

So how about mixing up the tasks? After you’ve completed a less enjoyable task, follow with something you relish. It will sure make you complete that first task faster too!

Work out what’s best for you; some people like to get all the tough assignments  completed on one day, others like to just handle one a day and spread them out, but do alternate them with those you love.

Share the load

I’m a big fan of beg, borrow or barter. Is there a fellow business owner you canteam up with and swap tasks? Perhaps one person loves excel spreadsheets (where are they?!) and another prefers the joy of designing posters or the creative work on websites?

The result is two happy people who have the fun of doing the tasks they love and helping another business grow! A beautiful friendship is formed!

Reward yourself

Whether it’s a coffee after a tough morning on WordPress or a new tablet to celebrate a major new client – presents are good!

More often it’s the simple pleasures of a good biscuit with your coffee or a hot lunch. Whatever keeps you going, have that as your own personal enticement to get those tasks completed.

Free marketing

Social media is in the main, free to use so it’s obvious we are all going to use this as part of our marketing strategy. Planning the times you set up your messages and engage with your potential customers is key.

The big tip here is to use a social media platform such as Hootsuite or Tweetdeck. These allow you to schedule messages♦and have multiple accounts on one platform so you can see and manage at a glance.

♦Of course, as I always advise, use scheduled messages with caution as people like to see that you are available to engage with after you’ve published an update.

Do you already use any of these? Do share your thoughts by adding your comments below!

By Rickie, who has been working with small businesses since 2004. Contact via @RickieWrites or @CraftySkills1