Five Ways to Get Retweeted

Keep the tweet short Remember when people RT the message includes your Twitter name. Under 100 characters is fantastic as people can RT from any platform without having to edit to fit.

Also, when people read it quickly they can make a faster decision on whether to retweet.

Say something topical

A tweet that includes words such as ‘breaking news’ or ‘NEW’ draws attention.

Or tweet about something very topical (or trending).

Include a link

Adding a link gives the tweet value as people can click for more information. Remember to shrink all your links to keep your tweet short!

Tweet at the right time

When is the right time?

That will depend on what your business is and when your following is watching. Safe to say, in most cases, tweeting late at night is unlikely to reach a lot of people.  There are services available that will tell you when your followers are most active.


Run a competition that includes the line, RT this to enter!

What gets you most engagement on Twitter? Do add your comments below or tweet @BusinessFaves.

Book: Dot Complicated by Randi Zuckerberg

How to Make it Through Life Online in One PieceThe surname reveals that Randi did indeed work with her brother during the start-up stages of Facebook. It's not my favourite social platform so I'm surprised to find myself riveted during the first few chapters that chart it's beginnings.

 "We're going to connect everybody"

Randi talks about the 'incredible belief' that her brother Mark and the team he'd assembled had even then and how they would 'live and breath' the mission. The fast track her career took by working at a tiny start-up as opposed to the years it would have taken in the corporate world was not lost on Randi. The majority of the book is about how living in the digital age affects our family, social lives, relationships, bringing up children as well as business. You may know children that touch the TV screen waiting for something to happen, so familiar they are with touch screen technology. Baring in mind the information is from two American surveys in 2012, here are some of the amazing facts from the book:

  • 25% of women would give up sex for a year to keep their tablet.
  • 15% of all respondents would give up their cars to keep their tablets.
  • 70% would give up alcohol for a week rather than part with their phone.
  • Nearly 15% said they'd give up sex entirely than go a weekend withouth their iPhones.

We learn in the next decade another three billion people will go mobile, mainly on their phone. The percentage of people who have all their online time on mobiles goes up every time I hear about another study on the matter. Have you optimised your website so they read just as well on the small screen?

I've been paperless for some years, except I still occasionally have to endure paper receipts, which I promptly photograph and upload onto my expense system, and then discard! It won't be long before we no longer see boxes of receipts or bank statements. We are already monitoring our health via apps and paying bills on our phone.

'The great thing is we're always connected. The bad thing is we're always connected.'  

'A notification is like getting a hit.' I can indentify with that. I think of a blue or red flashing light on my phone as an opportunity or a learning. It's positive either way.  Learn more about Dot Complicated here.

Any thoughts or observations about living online? Do comment below, it will be great to hear from you!


5 Easy Ways into Twitter Conversations

Engaging with your audience

Be an expert

Become known as an expert. Comment on your chosen subect, post links and consistently talk about it. Mostly likely this will be aspect of your business. You are an expert in something so how about sharing your knowledge? You can do this through tweeting links to interesting stories or writing a brief blog and sharing that. Generally, if you see someone talking about your specialist subject, jump on and talk to them.

Hashtag conversations*

Be familiar with the hashtag and join in the conversation. It’s simply the easiest way to make friends and influence people. Tread with caution and choose your conversations carefully though, for no other reason other than it can take over your Twitter life!

*To join hashtag conversations Simply click on the hashtag (i.e. #craftybreak) and all the tweets will come up. A busy conversation will move fast so keep refreshing and jump onto the conversation when you have something to say by replying to that person. Or send a tweet as normal including the hashtag so everyone who is following the conversation sees it. To find hashtag conversations, take a look at @thechatdiary

Introduce people

Just like in real life, nothing beats being able to introduce two people who can help each other out. I even introduce people in that way when I meet them at offline events and both parties appreciate adding to their Twitter contacts.


If someone is having a good day, congratulate them, if they’re having a tough moment, help them through and if they need support, offer it. Again, just like in real life!


The simplest way to make friends, is to forward on their message to your following. So if it’s worth doing, RT!


To learn more about using Twitter for your specific business, please book a one2one workshop.

What I Love About Twitter...

Chances are, you are reading this because it was mentioned on Twitter and that’s one of the many reasons I love it, writes Rickie  Here are ten more reasons to love it:

(As published on Enterprise Nation)

1. My number one reason why I choose Twitter over all the other social media platforms is the speed. I’m a freelancer, time is in short supply and I can catch up on Twitter by the time I’ve walked from coffee shop to home (trying not to bump into any inconveniently placed lampposts along the way).

2. The fact that we take a few seconds to type a little message for the world to see and then we can add a link or photo if they want to know more (Tip: Please do shrink your link so you have room to tell us why we should open it!).

3. The news. Personal or international, it’s how I find out about everything. I trust my followers to tell me what I need to know and don’t read any other news.

4. The #hashtags which allow us to find out about people with a common interest or at the same event simply by searching for the hashtag – ie, #craftybreak or #GetAhead. More specifically, I love our very own#watercoolermoment and #TechTuesday hashtags that home workers use each weekday at 11am for Twitter banter.

5. The lists. Life is busy, I’m on the go all the time (thank goodness!) so I limit my follows to around 70 and I make sure I keep on top of these; read and retweet, reply or forward. Everyone else I keep on lists – mainly the ‘Interesting People’ list which is made up of all the people I would also follow if I didn’t need to earn, eat and sleep as well. I do catch up on these at some point during the day and would you believe, this list (c. 450 people) is in turn followed by 50 people! I’ve also started a ‘Canada list’ because as you’ll see from my short and concise profile, I’m an aspiring Vancouverite!

6. It’s personable. Yes of course we talk about what work we are doing but there is lots of humour and good news spread. The Twitteratti will look out for us if we’re kind, responsive and supportive in the first place.

7. I love that I can introduce people on Twitter in a matter of seconds; no cumbersome small-talk emails to compose.

8. I love that I can tweet a large organisation and get a response from a real person.

9. Finding things. From the place I live in, to events, to magazines to articles about book publishing, cake and new independent coffee shops (especially new coffee or cake shops). Plus I love the feedback and hearing about other people’s, too.

10. Making friends. Twitter has been responsible for both building friendships with people I meet in the real world first and vice-versa. I love (and am sometimes freaked out by) when I turn up at a new place or meet a new person and they already know something about me. What’s not to love?

…and a few things I don’t

Well a few things actually (a little rant coming)

1. Too many tweets/too few tweets/only retweeting. Also, please be consistent and tell us what’s going on at other times, not just when you’re promoting your event/product/service/book.

2. Swearing, constant moaning and negativity. Not big or clever. Unjustified complaints about large companies, especially from people with a large following – ie, very often it’s not the train company’s fault that they’re late; quite often there is ‘something’ on the track in front of them. If it’s the train’s company’s fault, of course then let the world know so they improve.

3. Ego tweeting: Retweeting every time someone says something nice about you – purleeeese! If they say something nice about your work then maybe I do want to hear your good news but not if someone tweets a ‘thanks’ to you. Similarly, people who RT every time they are mentioned.

4. Asking me to ‘Like’ you on something called Facebook. Why? It’s another popularity contest for tweeters who ask for follows to increase their numbers – charity or otherwise. Tweet something of interest and we’ll follow, RT and recommend you. Similarly, if you partake in #FollowFriday, please give a reason why we should follow the person you’re recommending.

5. Tweets that just send you to Facebook where you then have to log in (or in my case, not) and those that are tweeted from Facebook and are then too long for Twitter!

6. Giving away something to your 1000th follower who only followed you to get the prize – but not the 999 genuine followers who have been listening to you for ages.

7. The only reason to follow someone is because they are interesting to you, not for the follow back. And if you do follow them, read their tweets – why bother otherwise?! Oh, and please respond to people if they ask you something.

8. Please keep your tweet short if you want us to RT it!

I’m sorry if I’ve upset anyone with my pet hates but having said all of that, if that’s all I have to put up with, all is good in Twitterville!

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