With their new store just opened in Grand Central, we're keen to find out about the people behind Steel and Jelly.
Who's behind Steel and Jelly?
Established in 2004, the brand name embraces the contrasting industrious (Steel) and benevolent (Jelly) approaches that father and son took when first starting the business. Their 40 years’ experience in the ever evolving fashion industry has led to the formation of the Steel & Jelly brand.
What made you want to open in Grand Central?
“In line with our recent program of expansion, we are very excited to be opening our new flagship store in Birmingham’s Grand Central Station. This major new transport & retail hub in the heart of the region is the perfect location to meet the growing demand for, and increasing interest in the brand. As well as welcoming those local to the region, we’ll be able to reach new customers from all over the country who will be travelling through the new station.”
What would you want a new customer to experience when they enter the store?
With a team of dedicated and skilled retail staff, the store will differentiate itself by offering a personal shopping style experience on the high street.
What makes your menswear business unique?
Our philosophy centres on scrupulous attention to detail. We are passionate about embracing innovative British design by creating a hybrid of the contemporary and the traditional. Every item is made with the modern-day gentleman in mind by threading the past through to the present with masculine shapes and styles.
What inspires the designs?
We are very much inspired by British design & scrupulous attention to detail. Our collection features all the essentials in a modern-day gentleman’s wardrobe from formal tailoring to soft casuals and premium accessories to finish the look. Each piece carries an element of surprise from a patterned trim inside a collar, to a contrasting button thread reflecting our ethos “Because detail matters.”
What are you working on for your next collection?
Top secret! We are however continuously expanding our product range…
By Rickie J, founder of Birmingham Favourites and a woman who doesn't think eight (very full) wardrobes is excessive.