Steel and Jelly: Contemporary and Traditional Menswear in Grand Central

 

With their new store just opened in Grand Central, we're keen to find out about the people behind Steel and Jelly.

Who's behind Steel and Jelly?

Established in 2004, the brand name embraces the contrasting industrious (Steel) and benevolent (Jelly) approaches that father and son took when first starting the business. Their 40 years’ experience in the ever evolving fashion industry has led to the formation of the Steel & Jelly brand.

What made you want to open in Grand Central?

“In line with our recent program of expansion, we are very excited to be opening our new flagship store in Birmingham’s Grand Central Station. This major new transport & retail hub in the heart of the region is the perfect location to meet the growing demand for, and increasing interest in the brand. As well as welcoming those local to the region, we’ll be able to reach new customers from all over the country who will be travelling through the new station.”

What would you want a new customer to experience when they enter the store?

With a team of dedicated and skilled retail staff, the store will differentiate itself by offering a personal shopping style experience on the high street.

What makes your menswear business unique?

Our philosophy centres on scrupulous attention to detail. We are passionate about embracing innovative British design by creating a hybrid of the contemporary and the traditional.  Every item is made with the modern-day gentleman in mind by threading the past through to the present with masculine shapes and styles.

What inspires the designs?

We are very much inspired by British design & scrupulous attention to detail. Our collection features all the essentials in a modern-day gentleman’s wardrobe from formal tailoring to soft casuals and premium accessories to finish the look. Each piece carries an element of surprise from a patterned trim inside a collar, to a contrasting button thread reflecting our ethos “Because detail matters.”

What are you working on for your next collection?

Top secret! We are however continuously expanding our product range…

By Rickie J, founder of Birmingham Favourites and a woman who doesn't think eight (very full) wardrobes is excessive.

@BrumFaves @RickieWrites

 

Style: Two key ways to update your wardrobe

Now that it’s January you may be thinking that it’s time to pack away last year’s trends especially those winter woollies. However, whilst the Christmas jumpers definitely need to be put away for another year, many of your winter styles can easily be brought into the New Year; they just need a bit of an update.
ADD A POP OF COLOUR

Monochrome was a huge trend in 2013 and is also a timeless classic when it comes to looking stylish. Now that spring is looming we are starting to see a lot of colour pop up in the shops and in magazines but this doesn’t mean that the monochrome must go. Oh no, it is the perfect opportunity to update your style.

A black and white skirt can be easily updated with a bright colourful top. Good combinations to monochrome are pink (of any shade) and lime green. Two colours that are prominently appearing on the clothes racks this Spring.

STATEMENT ACCESSORIES

Accessories are also a fantastic way to update an outfit. Whilst the weather still requires a winter jumper they can be instantly updated with a statement necklace. Big, bold necklaces are a must have this season and can make the perfect day-to-night look. You can get the same result with a statement broach; it is best to find these in charity shops and vintage stores.

An alternative to a necklace is to accessorize with bangles. An armful of bangles is also a cheap and chic way to update any outfits. For maximum effect make sure that they are chunky and oversized.  

Alternatively, outfits can also be updated with a colourful handbag. Primary colours are big this year with regards to accessories and a strawberry red bag would brighten up any outfit!

So whilst the weather may be grey, you can brighten up your day and outfit with a pop of colour and bright accessories!

Any other thoughts on updating your wardrobe? Do add them below!

By Tiffany Ratcliffe who can be contacted via @TiffanyInHeels

Necklace part of a vintage selection available from Gingermegs Vintage @GingerMegsVinta